Paul Caplan has more than 35 years of progressive responsibility successfully leading media, marketing, sales, content and development operations across all platforms. Deep knowledge of digital product development and go-to-market strategies.
Core Competencies:
- Strategic Planning for Marketing, PR and Content utilizing analog and digital channels and platforms
- Direct Response advertising, marketing and sales including direct mail, email, SEM, PPC and social.
- Branding, messaging and communication
- B2B sales organization, management, forecasting and budgeting
- Event marketing and logistics
- Account management, retention and upsell strategies
Evaluating, Acquiring and Integrating Technology Solutions for:
- CRM
- Content Management
- Marketing Automation
- Video Platforms
- Social
- Mobile Apps
- Data visualization
B2B Marketing Experience in the Following Vertical Industries:
- Technology
- Energy
- Information Security
- Physical Security
- Printing
- Aviation
- Construction
- Recruitment